We Design everything,
for everyone.
If it’s thoughtful, meaningful, and a little bit wild, we’re in.
We built 7x3 to blur the lines between studio and playground, between client work and self-initiated magic.
We believe great design isn’t just about how things look; it’s about how they feel, how they work, and how they connect. Whether it's for a global brand or a passion project, we give it the same care, curiosity, and spark.
At the heart of it all?
A simple idea: create with purpose, design with joy.
Ready to
dive in?
We’ve made some things.
Some wild, some wise. All with love.
Whether you're building something new or rethinking something old, we're here to help you shape it with care, clarity, and a little creative spark.
We listen closely, think deeply, and design boldly, so what you imagine can come to life and even go beyond it.
TANUMA
by Nané Toumanian
Branding · naming · app design & developement · sound · motion and everything in between.
Not just an app — a shift in perception.
It listens to your world and turns it into something else.
Music. Movement. Stillness. Play.
Built around touch, sound, and visual response,
Tanuma creates interactive worlds that turn the ordinary into the extraordinary.
Designed with simplicity, crafted with care —
it’s a breath of fresh air in your pocket.
A reminder to slow down, tune in, and find joy in the now.

by William Karapetyan
Logo, label, packaging
and every layer in between
Mountains in a bottle.
Each label captures the raw beauty of Armenia’s terrain: layered like soil, sun, and story.
A series of landscapes, torn by hand and painted with precision, celebrating wine as a product of place. No ornaments, no noise. Just peaks, pigments, and pride.
inui
by Nané Toumanian
Branding · Naming · App design & developement · UI/UX · AI experience design · Product strategy
Branding, naming, app design, sound, motion,
and everything in between.
An AI-powered storytelling tool that turns the world into a narrative playground.
Snap a photo — of an artwork, a street, a stranger — and Inui weaves a story around it, blending fact and fiction, history and imagination.
We designed Inui to feel simple, yet limitless. A quiet interface that holds infinite voices. Whether in a museum or on a mountain trail, it invites you to listen, wonder, and see differently.
The name comes from the French word inouï — meaning unheard of, extraordinary. Just like the stories it creates.
The future of storytelling? We’re already building it.
International
Print
Bennale
A bold and minimal identity built around a single shape: the arch.
Inspired by tradition but rooted in the now, this system unified posters, passes, publications, and signage into a clear, contemporary voice.
Simple. Powerful. Designed to hold attention — just like the art it represents.
by Siranush Danielyan
Visual Identity · Print Design · Exhibition Branding · Layout System · Event Collateral
BOLD
by William Karapetyan
Logo · Label Design · Packaging · Brand Identity
A wine brand that skips the vineyard clichés and tells the real story.
From garage beginnings to bold ambitions, this identity is raw, playful, and proudly self-made.
Every element, from the label to the box, reflects the spirit of the wine inside: honest, unexpected, and full of character.
Designed to stand out on shelves, in hands, and in memory.
Homecoming
by Sargis Antonian
Visual identity · bilingual logo system · print · icons
and full brand guidelines
A brand shaped by identity, memory, and the feeling of return.
Rooted in language, guided by stars — it’s a system built to feel familiar and profound.
Every element points back to something deeper: home, heritage, and the quiet pull of belonging.
Designed to invite, to connect, to bring people back — in every sense of the word.
We’ve Done a Lot of Logos
Big and small. Cultural and commercial. All bold in their own way.
Some were sketched in seconds, some took weeks.
Some live on bottles, others on buildings, some on screens, others in books — all hit just right.
National Center
for
Aesthetics
by Siranush Danielyan
Logo · Brand Identity · communication materials ·
Brand applications (signage, print, digital)
A silhouette, a spark, a quiet revolution. Inspired by the power of looking up, this brand captures the wonder of creativity and the beauty of curiosity. The identity system is bold, minimal, and unmistakable—just like the minds it celebrates.
Designed to feel both iconic and human, it lives comfortably on walls, banners, badges, and even business cards, always pointing toward the stars.
Bar Phoenīx
by Siranush Danielyan
Logo · Visual Identity · Packaging · Print Design · Brand World
The flagship cocktail bar of Ararat Armenian brandy
A brand born from fire, rising with flavor.
Phoenix is more than a bar—it’s a world of ritual, heat, and hidden symbolism. Crafted in the heart of Yerevan, it channels ancient myth through modern mixology. From the butter wrappers to the matchbooks, every element was designed to spark curiosity and burn into memory.
What we do
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From naming and logo design to full visual systems and brand voice, we build identities that feel just right.
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Websites, apps, design systems, and interactive experiences that are clear, intuitive, and beautiful to use.
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We bring ideas to life with motion graphics, launch videos, animated logos, and social-ready visuals.
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Art direction, shoots, and full video production, from concept to delivery.
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Audio direction, soundscapes, and subtle design touches that complete the picture.
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From concept to execution — full creative workflows powered by AI.
That includes story-driven visuals, custom soundscapes, interactive narratives, and new formats we’re still inventing. -
From campaigns to launches, we shape the big picture, with moodboards, storyboards, and a sharp eye for detail.
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Books, posters, packaging, and editorial design.
Objects you can hold, keep, and remember. -
Exhibitions, installations, events, and immersive worlds, online or in real life.
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We love weird ideas, cultural projects, and things that don’t fit into a category. If it’s bold, we’re in.
Need something specific?
Lumencoffee drip packs
by William Karapetyan
Packaging · Print Design · Illustration · Product Photography · Video Production
Before coffee: chaos.
After coffee: clarity.
This series turns faces into stories using a single line — tangled when tired, focused when fueled. A visual transformation that mirrors the ritual. Bold. Simple. Human.
We’ve Made a Lot of Posters
For exhibitions and festivals, for dance floors and print shops.
Some were loud, some whispered. Some got torn down in a day, others still hang years later.
Each one told a story, bold and beautifully.
Typography as Music
by Nané Toumanian
Visual Identity · Typography · Album Cover
An alphabet that doesn’t exist—but somehow feels familiar.
For Hayk Karoyi’s æ album, we created a visual language as fluid and borderless as his music—a blend of Armenian, Persian, and Mediterranean influences.
We drew from the spirit of Armenian alphabet and “khaz” notation, the elegance of Persian calligraphy, and the rhythm of forgotten letters.
A system of forms that sings before it speaks.
Written for the eye, heard by the soul.
Damm : a visual language
for sound
by Nané Toumanian
Concept development · Visual identity · UI/UX design · Interaction design · Iconography · Art direction · Sound design
For Damm, we designed a visual language that lets users deconstruct and remix music with ease—no training, no friction, just pure exploration. Each shape, slider, and interaction was crafted to reflect how sound feels, not just how it looks.
The interface adapts to the genre, making every session intuitive and tactile. Folk traditions, regional patterns, and layered rhythms inspired a system that turns complexity into play.
Damm isn’t just an app—it’s a tool for rediscovering music through design.
Serious about design.
Not too serious about ourselves.
7 is intuition. 3 is creativity.
Multiply them and you get our way of working: thoughtful × expressive, soulful × smart.
It's about balance between freedom and focus, precision and play.
We Never Work Alone
(And wouldn’t want to.)
7x3 is led by Nané and Souren. Two creative minds, one shared vision. Together, we bring the full picture: we know how to design, and we know how to communicate. Strategy and style. Words and visuals. That’s what makes the process smooth, thoughtful, and fun.
But we never work alone.
We collaborate with a growing circle of incredibly talented freelance designers, artists, and creatives. Each one is handpicked for their craft, curiosity, and spirit. Together, they help us bring bold ideas to life.
Today we’re 10. Tomorrow? Who knows.
(But we’re pretty sure it’ll be magic.)