We Design everything,
for everyone.

If it’s thoughtful, meaningful, and a little bit wild, we’re in.

We built 7x3 to blur the lines between studio and playground, between client work and self-initiated magic.

We believe great design isn’t just about how things look; it’s about how they feel, how they work, and how they connect. Whether it's for a global brand or a passion project, we give it the same care, curiosity, and spark.

At the heart of it all?
A simple idea: create with purpose, design with joy.

Ready to
dive in?

We’ve made some things.
Some wild, some wise. All with love.

Whether you're building something new or rethinking something old, we're here to help you shape it with care, clarity, and a little creative spark.

We listen closely, think deeply, and design boldly, so what you imagine can come to life and even go beyond it.

A person performing a backflip or possibly diving, mid-air with arms extended, wearing a dark athletic outfit, with a bald or shaved head, in black and white.

TANUMA

by Nané Toumanian
Branding · naming · app design & developement · sound · motion and everything in between.

Not just an app — a shift in perception.
It listens to your world and turns it into something else.
Music. Movement. Stillness. Play.

Built around touch, sound, and visual response,
Tanuma creates interactive worlds that turn the ordinary into the extraordinary.

Designed with simplicity, crafted with care —
it’s a breath of fresh air in your pocket.
A reminder to slow down, tune in, and find joy in the now.

Illustrative line art of a hand holding a wine glass, part of QIRS brand identity.
QIRS logo in bold serif typography representing a premium Armenian wine brand.

by William Karapetyan
Logo, label, packaging
and every layer in between

Mountains in a bottle.
Each label captures the raw beauty of Armenia’s terrain: layered like soil, sun, and story.
A series of landscapes, torn by hand and painted with precision, celebrating wine as a product of place. No ornaments, no noise. Just peaks, pigments, and pride.

QIRS wine bottles featuring colorful abstract mountain-inspired label designs.
Abstract colorful illustration of mountains with text 'QIRS' and 'red reserve' at the bottom.
Automated machine applying QIRS wine labels in the bottling factory.
Overhead view of wine glasses casting artistic shadows on a white surface.
Pile of natural corks stamped with the QIRS logo, prepared for bottling.
Colorful QIRS wine shipment boxes stacked, featuring signature abstract landscape designs.

inui

by Nané Toumanian
Branding · Naming · App design & developement · UI/UX · AI experience design · Product strategy

Branding, naming, app design, sound, motion,
and everything in between.

An AI-powered storytelling tool that turns the world into a narrative playground.
Snap a photo — of an artwork, a street, a stranger — and Inui weaves a story around it, blending fact and fiction, history and imagination.

We designed Inui to feel simple, yet limitless. A quiet interface that holds infinite voices. Whether in a museum or on a mountain trail, it invites you to listen, wonder, and see differently.

The name comes from the French word inouï — meaning unheard of, extraordinary. Just like the stories it creates.

The future of storytelling? We’re already building it.

International
Print
Bennale

A bold and minimal identity built around a single shape: the arch.
Inspired by tradition but rooted in the now, this system unified posters, passes, publications, and signage into a clear, contemporary voice.
Simple. Powerful. Designed to hold attention — just like the art it represents.

by Siranush Danielyan
Visual Identity · Print Design · Exhibition Branding · Layout System · Event Collateral

Minimalist blue and white event flyer for the Third International Print Biennale Yerevan 2021, photographed on textured asphalt.
Hands applying a 'We don’t know how to draw a vineyard here' tag to a BOLD wine bottle, showing unique packaging approach.
A person carrying minimalist wine boxes labeled BOLD and 'we dared to dream big', conveying ambition and craft. Packaging Design

BOLD

by William Karapetyan
Logo · Label Design · Packaging · Brand Identity

A wine brand that skips the vineyard clichés and tells the real story.
From garage beginnings to bold ambitions, this identity is raw, playful, and proudly self-made.
Every element, from the label to the box, reflects the spirit of the wine inside: honest, unexpected, and full of character.

Designed to stand out on shelves, in hands, and in memory.

Creative workspace filled with handwritten BOLD logo variations and wine naming ideas, showing the design process.
Hand-drawn BOLD logo on white background, reflecting the brand’s raw and creative spirit.
Bold blue label reading 'We don’t know how to draw a vineyard here' with BOLD logo, playfully rejecting clichés.
Minimalist beige label stating 'but we know how to craft wine in garage' with BOLD branding, emphasizing authenticity.
Fresh green grapes being poured into a winemaking machine with the BOLD logo, highlighting artisanal wine production.
Wine corks with 'bold' logo stamped on them, symbolizing handcrafted identity and attention to detail.
The logo features the words 'home coming' in lowercase, with a stylized blue star and a small red diamond above the letter 'm' in 'coming.'
Collection of icons representing drink bottles and glasses, food items, a landscape with a mountain and sun, a castle, a building, a mortar and pestle, a bottle with grapes, and a pizza.

Homecoming

by Sargis Antonian
Visual identity · bilingual logo system · print · icons
and full brand guidelines

A brand shaped by identity, memory, and the feeling of return.
Rooted in language, guided by stars — it’s a system built to feel familiar and profound.

Every element points back to something deeper: home, heritage, and the quiet pull of belonging.
Designed to invite, to connect, to bring people back — in every sense of the word.

Typography design of the words 'home coming' with geometric guides, grid lines, and construction marks for a visually balanced layout.
The black letters 'abc' in lowercase on a white background.
A bottle of wine and two wine glasses, one filled with red wine, with a bowl of grapes above the glasses.
Chart showing the alphabet in a non-Latin script with rows of characters in black, and the first two columns in red.
Chart of English alphabet letters in lowercase, with three letters in red, showing letter groupings in four columns.
Illustration of a traditional wooden toy train with a brown boiler, large brown and yellow wheels, and three smokestacks.
The upside-down logo of CNN in black text on a white background.
Pattern of colorful squares with the phrase 'home coming' and a starburst symbol, arranged in a grid with various background colors
Design layout with text 'home coming' and 'come home to explore', and other text elements including '2021 Armenia'; with grid and measurement annotations for font and spacing.
Simplified illustration of a glass jar, a bowl of chips with three brown dots, and a small dark green plate.
Postcards with Armenia-themed illustrations, including mountainous landscapes, a sad man with mountains and a sunset, and a stylized number 3 with nature elements, featuring Armenian text and the phrase 'home coming' and '2021 Armenia'.
Abstract geometric art with shapes in green, blue, yellow, and orange on a white background.

We’ve Done a Lot of Logos

Big and small. Cultural and commercial. All bold in their own way.
Some were sketched in seconds, some took weeks.
Some live on bottles, others on buildings, some on screens, others in books — all hit just right.

Drawing of a man's face with black hair, glasses, a mustache, and a goatee on white paper against an orange background.
Multiple sheets of paper with handwritten text and sketches, including the words 'bold,' 'Ar Aremi,' and 'vineyard,' surrounded by various black markers and pens.
Person holding two green ceramic bowls over their chest, wearing a black top with 'ODD CERAMIC' logo, white pants with black designs, and rings on fingers.
A minimalist digital illustration of red lips on a white background.
Line drawings of seven different human faces in profile with stars around them, some faces are shaded and some are unshaded.
Silhouette of a woman's profile with curly hair, looking up towards a star-shaped object above her face.

National Center
for
Aesthetics

by Siranush Danielyan
Logo · Brand Identity · communication materials ·
Brand applications (signage, print, digital)

A silhouette, a spark, a quiet revolution. Inspired by the power of looking up, this brand captures the wonder of creativity and the beauty of curiosity. The identity system is bold, minimal, and unmistakable—just like the minds it celebrates.

Designed to feel both iconic and human, it lives comfortably on walls, banners, badges, and even business cards, always pointing toward the stars.

Animated newspaper design for the National Centre for Aesthetics featuring Armenian typography and a red silhouette identity
National Centre for Aesthetics black silhouette logo and star mounted on traditional Armenian tuff stone wall
National Centre for Aesthetics business card placed on transparent inflatable surface with minimalist black silhouette logo
Person holding Phoenix-etched glass of amber spirit in front of luxurious red velvet curtains
Craft cocktail and Armenian brandy menu set from Phoenix bar with striking orange phoenix design and hand iconography
Phoenix bar logo featuring a hand holding a burning feather with circular branding typography

Bar Phoenīx

by Siranush Danielyan
Logo · Visual Identity · Packaging · Print Design · Brand World

The flagship cocktail bar of Ararat Armenian brandy
A brand born from fire, rising with flavor.
Phoenix is more than a bar—it’s a world of ritual, heat, and hidden symbolism. Crafted in the heart of Yerevan, it channels ancient myth through modern mixology. From the butter wrappers to the matchbooks, every element was designed to spark curiosity and burn into memory.

Artisan ice cube handled with brass tongs over engraved PHNX bar surface – premium cocktail preparation at Phoenix
Antique brass plate engraved with Phoenix Ararat Craft Mixology emblem and sunburst icon
Elegant napkin embroidered with Phoenix bar’s signature red hand symbol beside polished cutlery
Close-up of custom-designed Phoenix matchbox featuring bold typography and sun logo on deep blue background
Bartender placing garnish on craft cocktail at Phoenix bar in Yerevan – slow-motion mixology moment
Close-up of human skin with visible pores and fine hair.

What we do

  • From naming and logo design to full visual systems and brand voice, we build identities that feel just right.

  • Websites, apps, design systems, and interactive experiences that are clear, intuitive, and beautiful to use.

  • We bring ideas to life with motion graphics, launch videos, animated logos, and social-ready visuals.

  • Art direction, shoots, and full video production, from concept to delivery.

  • Audio direction, soundscapes, and subtle design touches that complete the picture.

  • From concept to execution — full creative workflows powered by AI.
    That includes story-driven visuals, custom soundscapes, interactive narratives, and new formats we’re still inventing.

  • From campaigns to launches, we shape the big picture, with moodboards, storyboards, and a sharp eye for detail.

  • Books, posters, packaging, and editorial design.
    Objects you can hold, keep, and remember.

  • Exhibitions, installations, events, and immersive worlds, online or in real life.

  • We love weird ideas, cultural projects, and things that don’t fit into a category. If it’s bold, we’re in.

Need something specific?

Lumencoffee drip packs

by William Karapetyan
Packaging · Print Design · Illustration · Product Photography · Video Production

Before coffee: chaos.
After coffee: clarity.
This series turns faces into stories using a single line — tangled when tired, focused when fueled. A visual transformation that mirrors the ritual. Bold. Simple. Human.

We’ve Made a Lot of Posters

For exhibitions and festivals, for dance floors and print shops.
Some were loud, some whispered. Some got torn down in a day, others still hang years later.
Each one told a story, bold and beautifully.

  • Book cover for "Body Heat," a film by Lawrence Kasdan, with a large red abstract shape on a white background, and small symbols in the bottom right corner.
  • Poster for the film 'La Piscine' showing blue abstract maze-like designs resembling a swimming pool, with text including the film's title, director, and other details.
  • Pink poster featuring an abstract purple outline of a hand reaching towards a pink heart. Text includes 'BOUND' in green at the top left, and 'a film by Lana and Lilly Wachowski' in smaller green letters.
  • Black and white poster with the word 'SEARCHING' at the top left, featuring a complex abstract line drawing resembling a face or human figure, with the text 'a film by Aneesh Chaganty' beneath.
  • Illustration of a red human heart with black outlines, featuring yellow lines radiating from it, suggesting energy or emphasis.
  • A blue poster for the 17th Yerevan International Film Festival in November 2020, featuring a spiral of white numbers and month labels, with logos and text including festival details and sponsors.
  • Poster for the 8th Francophone Cinema Festival with a minimalist design of a black and red flower on a beige background, event dates March 15-23.
  • Graphic illustration of a person lying down with red body and head outlined in black on a pink background. The text 'VITAMIN D overdose' in bold blue letters with blue droplets falling from the text.
  • Two white target circles with red centers on a blue background, arranged vertically and overlapping slightly.
  • A book cover titled 'Au Revoir Lyon!' with large stylized black and blue geometric letters on a light gray background. The words 'art bloom' are written vertically along the right side.
Abstract blue calligraphic design with flowing lines and geometric shapes.
Blue handwritten mathematical or scientific symbols on a white background

Typography as Music

by Nané Toumanian
Visual Identity · Typography · Album Cover

An alphabet that doesn’t exist—but somehow feels familiar.
For Hayk Karoyi’s æ album, we created a visual language as fluid and borderless as his music—a blend of Armenian, Persian, and Mediterranean influences.

We drew from the spirit of Armenian alphabet and “khaz” notation, the elegance of Persian calligraphy, and the rhythm of forgotten letters.
A system of forms that sings before it speaks.
Written for the eye, heard by the soul.

Historical handwritten letter written in a script that appears to be in a foreign language, possibly Arabic or Persian, dated March 27, 1913.
Abstract watercolor painting of swirling black and gray musical notes and staff lines on a white background.
Medieval illustration of five jesters or clowns in colorful costumes, holding hands and dancing in a circle.
Abstract digital art featuring various black lines, colored numbers, dots, a sound wave pattern, barcodes, and circles in an artistic arrangement.
Illustration showing various shapes, symbols, and patterns including circles, bars, triangles, squiggles, and gradient effects arranged in rows.
A woman dressed in traditional tribal attire sitting in a forest, holding a bundle of herbs or plants, with text overlay that says 'dapni' and placeholder Latin text.

Damm : a visual language
for sound

by Nané Toumanian
Concept development · Visual identity · UI/UX design · Interaction design · Iconography · Art direction · Sound design

For Damm, we designed a visual language that lets users deconstruct and remix music with ease—no training, no friction, just pure exploration. Each shape, slider, and interaction was crafted to reflect how sound feels, not just how it looks.


The interface adapts to the genre, making every session intuitive and tactile. Folk traditions, regional patterns, and layered rhythms inspired a system that turns complexity into play.


Damm isn’t just an app—it’s a tool for rediscovering music through design.

A person sitting on black gravel ground, wearing black clothing, playing a large reflective round gong and holding a wooden mallet.

Serious about design.
Not too serious about ourselves.

7 is intuition. 3 is creativity.
Multiply them and you get our way of working: thoughtful × expressive, soulful × smart.
It's about balance between freedom and focus, precision and play.

We Never Work Alone

(And wouldn’t want to.)

7x3 is led by Nané and Souren. Two creative minds, one shared vision. Together, we bring the full picture: we know how to design, and we know how to communicate. Strategy and style. Words and visuals. That’s what makes the process smooth, thoughtful, and fun.

But we never work alone.

We collaborate with a growing circle of incredibly talented freelance designers, artists, and creatives. Each one is handpicked for their craft, curiosity, and spirit. Together, they help us bring bold ideas to life.

Today we’re 10. Tomorrow? Who knows.
(But we’re pretty sure it’ll be magic.)

Four silhouetted hands raised with palms facing forward in a gesture of high five or greeting.